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Catherine Kaputa is an American brand strategist, speaker, and author. Kaputa popularized the topic of personal branding. ==Personal History== Born in Miami, Florida, Catherine Kaputa first pursued journalism at Northwestern’s Medill School of Journalism〔(/ Northwestern University podcast interview of Catherine Kaputa )〕 During her junior year, Kaputa had her first personal branding crisis and switched to Japanese art history, and graduated from Northwestern University with a Bachelor’s degree in art history.〔http://www.linkedin.com/in/catherinekaputa〕 Her first job was at the Seattle Art Museum as a curatorial assistant in Japanese art. She co-authored the book ''Asiatic Art in the Seattle Art Museum''〔http://www.amazon.com/Asiatic-art-Seattle-Art-Museum/dp/B00005VGFP/ref=sr_1_8?s=books&ie=UTF8&qid=1337636809&sr=1-8〕 Kaputa entered the Ph.D. program at Harvard University.〔http://www.selfbrand.com/bio〕 She was a Smithsonian Fellow at the Freer Gallery of Art, and won a two-year fellowship to study in Japan at Tokyo University where she co-translated the book ''Kano Eitoku'' from Japanese to English,〔http://www.amazon.com/s?ie=UTF8&rh=n%3A283155%2Ck%3AKano%5Cc%20Eitoku&page=1〕 and wrote the book’s introduction on Japanese Schools of Painting. Kaputa then had what she calls her second personal branding crisis and decided to abandon the Ph.D. dissertation she was writing and come to New York to pursue branding and advertising. Kaputa learned brand strategy under the marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising. She was the management supervisor on the award-winning “I Love New York” campaign at Wells, Rich, Greene and for over ten years she was SVP, Director of Advertising and Community Affairs at Smith Barney, part of Citigroup.〔(/ Northwestern University podcast interview of Catherine Kaputa )〕 In 2002, she launched her company, SelfBrand LLC, a brand strategy and professional development company focused on executives and professionals as well as entrepreneurs and their business. Kaputa is active as a public speaker on the topic of branding and personal branding. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Catherine Kaputa」の詳細全文を読む スポンサード リンク
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